NCI Article Library

High-Performance HVAC Resources

Brian Garno, Garno Brothers, Swartz Creek, MI

Brian Garno, of Garno Brothers serving Genesee County on the Lower Michigan Peninsula has been selected as this months NCI contractor of the month. Brian also owns and operated Balance Pro, a professional air balancing company serving South Eastern Michigan. You may...

Brand Positioning? What’s in Your Brand?

A brand is more than a name or a logo. A brand is shorthand for the total relationship a business has with its customers. This includes the product or service, the personality, the reliability, the quality, the price, and many other elements that go into making the...

Bradley Mechanical, Chesterfield VA

Brad Bradley, owner of Bradley Mechanical in Chesterfield, Virginia is this month's NCI contractor of the month. We salute Brad for his accomplishments in the industry and congratulate him and his crew for ending the year with a 19% net profit. Brad exercised wisdom...

Both Sides of the Fan are Equal

One phrase we hear at nearly every seminar is something like "Airflow is low on the return side because of high suction pressure at the fan." Although it sounds good, and most of us may have believed it at one time, it's not accurate. In truth, airflow at the inlet of...

Boost Marketing Efforts with “Leave Behinds”

Probably the lowest cost and most direct marketing we can do is to leave behind marketing materials with our customers after a service call. This is on the spot marketing placed at the exact moment your customer is most aware of the value that you bring them and is...

Bill Campbell of Campbell Comfort Systems Thorofare, NJ

Bill Campbell of Campbell Comfort Systems, Thorofare, New Jersey has been selected as June's NCI Member of the month. The Cooling Report Card featured in the May issue of NCI NetSource" was Bill's brainchild at our April Boot Camp. Bill has since fully implemented...

Bay Area Air Conditioning, Crystal River, Florida

Dave Hutchins, Owner of Bay Area Air Conditioning located in Crystal River, Florida is October's NCT contractor of the month. Dave and his crew of 88 employees operate a $9 million per year contracting company. Bay Area Air Conditioning has offered a Guaranteed Energy...

Asking For Referrals

When is the best time to ask for referrals? The moment a job is completed and your customer is delighted with the results. When someone has done something nice for you, you naturally want to do something in return for that person. Capitalize on the moment and ask if...

Arzel Zoning Technologies

Right in the middle of a group of contractors, that's where you will find Dennis Laughlin, President of Arzel Zoning Technology! Arzel's passion for innovative solutions and thousands of loyal contractors who have contributed ideas and information over the years have...

Are You Still Using Technology From 1935 to Handle Your Future Business?

Mr. Willy Müller invented the first automatic answering machine in 1935. Do you know...? How your business phone is answered says a lot about your company. Done well, you have increased customer loyalty and revenue. Done poorly, you have lost a client and lost...