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Pricing and Marketing Open Tune-Ups

Everyone loves spring time! Trees are budding out, grass is beginning to get green, service trucks are out of those icy conditions and your phones are ringing off the desk with spring maintenance tune-up calls, right? No? So, what can we do to change your dynamics in...

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PK Wadsworth, Solon, OH

Paul Wadsworth calls himself the Business Leader of the PK Wadsworth Heating and Cooling Company of Solon, Ohio. The title Business Leader in place of President or CEO was chosen to typify his planned approach to business, as compared to the reactive approach found in...

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New Workbooks Enhanced Diagnostic Selling Process

One of the downloads in last month's newsletter was the Heating System Workbook. The response to this new sales and diagnostic tool has been encouraging. We had a significant number of calls offering adjustments, improvements and ideas for how the workbook could be...

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Lee’s Air Conditioning, Heating, and Building Performance

Back in 1981 the world was a very different place than it is today. Californian Ronald Reagan ascended to the presidency of the U.S.; the Iran hostage crisis came to an end; and then Reagan, Pope John Paul II, and Egyptian President Anwar el-Sadat were shot – Reagan...

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Mike Graham Heating & Air Conditioning, Burkburnett, TX

Mike Graham is the owner of his namesake company, Mike Graham Heating and Air Conditioning located in Burkburnett, Texas. Mike graduated from service tech to business owner 11 years ago, and now shares his days with a dozen other HVAC professionals in his company....

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Limited Time for Action!

Count to five - One, Two, Three, Four, Five... That's how long it takes for the average reader to decide to read your direct mail, save it for later, or toss it. A brief moment when your postcard comes out of the mailbox and either engages them or loses them! The art...

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Keep Your Retail Tackle Box Full

Advertising for new business can often be compared to fishing. We all know there are thousands of fish down there but the challenge is getting them on the hook. My buddy Mike, an avid fisherman on Lake Erie has this large tackle box where he keeps a wide variety of...

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Jack Davis, A-1 Mechanical, Las Vegas, Nevada

Congratulations to Jack Davis, June's NCI Contractor of the month. We've been keeping an eye on Jack and his company since he attended an Air Balancing Seminar in January of this year and have been impressed with his ability to successfully implement Performance Based...

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Insight Air, Phoenix, AZ

Rick Rohrbacher is the owner of Insight Air located in Phoenix Arizona. In addition to having his second daughter two weeks ago and moving into their new home two weeks from now, it's been a very busy spring at for Rick and the rest of his company. As we spoke with...

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How to Redesign an HVAC System – Part I

We've looked, but can't find it. There are mountains of information about how to design a new HVAC system, but nothing much that addresses how to redesign an HVAC system. It would take hundreds of pages to completely detail the process, but let's take a stab at the...

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