NCI Article Library

High-Performance HVAC Resources

Current Category: HVAC Marketing

Holiday Marketing Idea

One of the hottest gift ideas this Christmas is a simple gift card or gift certificate. It presents a way to give, and is often one of the most well received items under the tree. Friends and family are giving gift certificates or cards for meals, travel, services and...

Don’t Put That Analyzer Away!

by Jim Davis

While some of us are already dealing with summer air conditioning work, in many parts of the country some of us are still dealing with heating. There's also a large number of contractors that aren't doing heating or cooling work because it is between seasons. This...

Don’t Be Victor Frankenstein

by David Holt

Don't Be Victor Frankenstein In 1818, Mary Shelley published Frankenstein, her best-selling horror classic about an experiment that goes horribly wrong. Swiss student, Victor Frankenstein, uncovers the secret to bringing life to that which is lifeless. In assembling...

Developing a Customer Referral Plan

by Nita Brooks

Developing a Customer Referral Plan By Nita Brooks, NCI Business Solutions Development Manager Your company should invest in developing a good customer referral plan to reward and give incentives to your loyal customers to spread the word on your products and...

The Curse of Hot Weather

by David Holt

David Holt is Director, Business Training and Coaching for National Comfort Institute On June 21st, we officially transition from spring to summer in the northern hemisphere. According to National Oceanic and Atmospheric Administration (NOAA) weather statistics, the...

Community Focus Creates Awesome Opportunities

by David Holt

Community Focus Creates Awesome Opportunities by David Holt, NCI Director Sales & Service Leadership How many times have you had a young baseball player come to your shop asking for donations to help support their team as they travel to a tournament? If you're...

NCI September Vendor Spotlight: Commercials on Hold

by Mike Weil

Vendor Spotlight, Commercials on Hold

Capture Fall IAQ Opportunities

by Rob "Doc" Falke

Fall and spring seasons lack the extreme temperatures that usually keep our services in high demand. You're required to dig down deep and focus on new ways to generate business. Let's take a look at several approaches you can use in your marketing and daily...

Business Card Marketing

by National Comfort Institute, Inc.

About 80% of all HVAC industry business cards are left blank on the back. That's a little like having a service truck with your company name on only one side. So consider adding an ad, offer, photo or promotion to the back of a batch of your business cards. The cost...

Boost Marketing Efforts with “Leave Behinds”

by National Comfort Institute, Inc.

Probably the lowest cost and most direct marketing we can do is to leave behind marketing materials with our customers after a service call. This is on the spot marketing placed at the exact moment your customer is most aware of the value that you bring them and is...