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High-Performance HVAC Resources

Current Category: Lead Generation

People Trust People

While you might receive leads from someone coming across your website or seeing your ad in the newspaper, you'll get the very best customers from your very best customers who have done business with you. To understand why, you simply need to look at the nature of your...

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Developing a Customer Referral Plan

Developing a Customer Referral Plan By Nita Brooks, NCI Business Solutions Development Manager Your company should invest in developing a good customer referral plan to reward and give incentives to your loyal customers to spread the word on your products and...

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Declare Independence from the Weather

Declare Independence from the Weather by David Holt Outdoor temperatures have been exceeding 100° F all across North America this summer. HVAC contractors in these "hot spots" have been racking up some serious overtime trying to handle all the emergency no-cooling...

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Community Focus Creates Awesome Opportunities

Community Focus Creates Awesome Opportunities by David Holt, NCI Director Sales & Service Leadership How many times have you had a young baseball player come to your shop asking for donations to help support their team as they travel to a tournament? If you're...

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CO Monitor Sales Tips

We received two great tips on creative ways of selling Low-level Carbon Monoxide Monitors and using them to help close sales. The first tip is from NCT Member, John Jones of ABC HVAC CO., Clarkston, MI. When one of John's service techs offers the NSI 3000 low-level CO...

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