While you might receive leads from someone coming across your website or seeing your ad in the newspaper, you'll get the very best customers from your very best customers who have done business with you. To understand why, you simply need to look at the nature of your...
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How the Performance-Based Approach Can Make 2016 the Best Year Ever
by David Holt
How the Performance-Based Approach Can Make 2016 the Best Year Ever by David Holt, NCI Director Business Training & Coaching Will your 2016 be happy or sad? Nobody really knows what the year will bring, but one thing is for sure – you can make it happier for your...
Keep Your Retail Tackle Box Full
by National Comfort Institute, Inc.
Advertising for new business can often be compared to fishing. We all know there are thousands of fish down there but the challenge is getting them on the hook. My buddy Mike, an avid fisherman on Lake Erie has this large tackle box where he keeps a wide variety of...
Harvesting Summer Leads – Now Is The Time To Reap
That quiet time is just around the corner. Those days when the heat subsides, but it's not cold yet. The panic shifts from "How am I going to get all this work done?" to "We gotta sell something!" This is a great time to get caught up on the air diagnostic leads that...
Developing a Customer Referral Plan
by Nita Brooks
Developing a Customer Referral Plan By Nita Brooks, NCI Business Solutions Development Manager Your company should invest in developing a good customer referral plan to reward and give incentives to your loyal customers to spread the word on your products and...
Declare Independence from the Weather
by David Holt
Declare Independence from the Weather by David Holt Outdoor temperatures have been exceeding 100° F all across North America this summer. HVAC contractors in these "hot spots" have been racking up some serious overtime trying to handle all the emergency no-cooling...
Community Focus Creates Awesome Opportunities
by David Holt
Community Focus Creates Awesome Opportunities by David Holt, NCI Director Sales & Service Leadership How many times have you had a young baseball player come to your shop asking for donations to help support their team as they travel to a tournament? If you're...
CO Monitor Sales Tips
by National Comfort Institute, Inc.
We received two great tips on creative ways of selling Low-level Carbon Monoxide Monitors and using them to help close sales. The first tip is from NCT Member, John Jones of ABC HVAC CO., Clarkston, MI. When one of John's service techs offers the NSI 3000 low-level CO...